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The global e-commerce market is experiencing significant growth and is expected to reach approximately $5 trillion by the end of 2024. This growth has a compound annual growth rate (CAGR) of 15% for the period from 2019 to 2024. The e-commerce sector now accounts for almost 20% of the total retail trade market, reflecting the significant increase in online shopping, especially intensified by changes in consumer behavior due to the pandemic and the ongoing digital transformation in retail.

Regionally, North America and the Asia-Pacific region are key players in the e-commerce landscape. The North American market is expected to grow at a CAGR of around 16.9% from 2024 to 2030, driven by advances in digital payment systems and cross-border commerce. The Asia-Pacific region, in particular China and India, is seeing even more dynamic growth due to increasing internet penetration, increasing middle-class consumer ability, and government initiatives aimed at promoting digitalization.

Leading e-commerce platforms such as Amazon and Alibaba continue to dominate the market, but other players such as JD.com, Walmart and regional platforms such as MercadoLibre in Latin America are also contributing significantly to the industry's growth. These companies are expanding their presence through technology investments and strategic international partnerships.

The trend towards mobile commerce, the use of augmented reality (AR) and virtual reality (VR), and the growing role of social media in consumer engagement are key factors driving the global growth of e-commerce. This expansion of e-commerce not only increases consumer access to a variety of products, but also allows companies to enter new markets and take advantage of growing global connectivity.

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